Saturday, November 26, 2016

Cognitive Biases That Are Messing Up Your Decision Making

Over millions of years of evolution you'd think your brain would have gotten pretty good at thinking. But the truth is natural selection hasn't been nudging our brains to be ever more rational. It's been nudging them to keep us alive. Those aren't always the same thing.
If our brains were bad at spotting predators, running away from danger, and evaluating possible friends and enemies quickly, the human race would have died out long ago. The trouble is, avoiding hungry lions is no longer the main task we use our brains for. These days we expect them to make rational decisions.
Turns out that's one thing they're not so well equipped to do. According to an incredibly fascinating body of social science (made most famous by the work of Nobel prize-winning psychologist Daniel Kahnemann) our minds are riddled with a host of cognitive biases that help us act quickly in the face of danger but make accurately weighing evidence, assessing probabilities, and deciding logically often pretty difficult.
Forewarned is forearmed, and knowing about these biases can help you recognize and correct for them. But if you don't have time to read excellent but in-depth books on the subject, here's a quick cheat sheet of some of the most common errors to watch out for.

1. Confirmation bias

I'm not sure how this one evolved, but I'm absolutely certain I've seen it in action. Humans don't like to change their opinions. Rethinking our beliefs once they've formed is hard and uncomfortable. It's much easier to simply ignore information that calls our most cherished ideas into question than it is to engage with threatening new information. So, often, that's just what we do. It's called the confirmation bias.

2. Availability heuristic

Our brain has a simple shortcut for estimating probability -- how easy is it to recall something similar? But there's at least one huge problem with this approach. Big, terrifying events are easier to recall than run-of-the-mill ones. That's why so many people are afraid of plane crashes, child abductions, and terrorism, which in reality are extremely rare, and blasé about car accidents, which kill more than a million Americans a year. (Alarmist news broadcasts don't much help us get an accurate sense of events' actual frequency either.)

3. Anchoring

This one is beloved by business people setting prices, but beware anchoring if you're a consumer. The term refers to our tendency to stubbornly cling to a number once we hear it and evaluate all other offers based on that previous number, even if that isn't the most relevant bit of information. So tell people they are limited to 'four per customer' and they'll be much more likely to buy four of whatever you're selling, even though they were originally only intending to buy two and really don't need double that.

4. Halo effect

Human brains are lazy and like consistency, that includes ideas that are consistent about a particular person or entity. Internal contradictions take up a lot of metal resources. That's why, when someone makes a positive impression with their small talk and self presentation in the first minutes of a job interview, you're more likely to view their professional accomplishments as similarly positive later. Your good first impression throws a hazy halo of positivity over all subsequent information.

5. Sunk cost fallacy

The everyday expression for this bias is 'throwing good money after bad.' The idea is that once we've invested time and/or money in something, we become vastly less likely to abandon it, even once it should be clear that the project will ultimately fail. The result is we frequently end up losing far more than if we had taken the hard decision to cut our losses early.

6. Survivorship bias

Success stories are easy to spot. Failures that sunk quietly into non-existence much less so. That's why we commonly over-estimate the likelihood of success in risky ventures. Just ask any startup veteran who has been disabused of his starry-eyed optimism over several years in the industry if you don't believe me.
This is also why we often put too much stock in the strategies of particular successful people -- like dropping out of school. We remember the Bill Gates and Mark Zuckerbergs of the world and forget to factor in the vast numbers of quietly struggling dropouts when we mentally calculate how likely an action (ditching school) is to lead to an outcome (striking it rich as an entrepreneur).
This only a small sample of the massive list of biases that afflict the human brain, so if you want to learn more, check out an exhaustive resource on the subject from Slack's Buster Benton, or a less lengthy but still very useful guide from James Clear.

Monday, August 22, 2016

Best selling authors of all times

Sorted by sales (minimum 100 million)


Who When Language Genre Title / Character Books Country
Shakespeare 1582–1616 English Dramaturgy UK
Agatha Christie 1890-1976 English Mystery Hercule Poirot 85 UK
Barbara Cartland 1901-2000 English Romance 723 UK
Danielle Steel 1947- English Romance 120 USA
Harold Robbins 1916-1997 English Adventure 23 USA
Georges Simenon 1903-1989 French Mystery Commissaire Maigret 570 Belgium
Sidney Sheldon 1907-2007 English Modern novel The Other Side of Midnight 21 USA
Enid Blyton 1897-1968 English Children's literature 800 UK
Dr. Seuss 1904-1991 English Children's literature Horton Hears a Who! 44 USA
Gilbert Patten 1866-1945 English Dime novels 209 USA
J. K. Rowling 1951- English Fantasy Harry Potter 11 UK
Leo Tolstoy 1828-1910 Russian Classic novel War and Peace, Anna Karenina 48 Russia
Corín Tellado 1927-2009 Spanish Romance 4,000 Spain
Jackie Collins 1937-2015 English Romance 25 UK
Horatio Alger, Jr. 1832-1899 English Dime novels 135 USA
R. L. Stine 1943- English Horror, Fantasy 430+ USA
Dean Koontz 1945- English Horror, Fantasy 91 USA
Nora Roberts 1950- English Romance 200+ USA
Alexander Pushkin 1799-1837 Russian Poetry, Classic Novel Eugene Onegin 17 Russia
Stephen King 1947- English Horror, Fantasy The Shining 70 USA
Louis L'Amour 1908-1988 English Western 101 USA
Erle Stanley Gardner 1889-1970 English Mystery Perry Mason 140 USA
Jin Yong 1924- Chinese Wuxia (Fantasy) 15 Hong Kong
Jirō Akagawa 1948- Japanese Mystery 500+ Japan
Janet Dailey 1944-2013 English Romance 93 USA
Edgar Wallace 1875-1932 English Mystery King Kong 175 UK
Robert Ludlum 1927-2001 English Spy stories Jason Bourne 40 USA
James Patterson 1947- English Thriller Alex Cross 98 USA
Frédéric Dard 1924-2000 French Mystery 300 Switzerland
Jeffrey Archer 1940- English Mystery The sins of the father 30 UK
Stan and Jan Berenstain 1923-2005 English Children's literature Berenstain Bears 300+ USA
John Grisham 1955- English Legal thriller The Firm 22 USA
Zane Grey 1872-1939 English Western USA
Irving Wallace 1916-1990 English Modern novel USA
J. R. R. Tolkien 1892-1973 English Fantasy The Lord of the Rings 36 UK
Karl May 1842-1912 German Western, Adventure 80 Germany
Mickey Spillane 1918-2006 English Mystery Mike Hammer USA
C. S. Lewis 1898-1963 English Fantasy The Chronicles of Narnia 38 UK
Kyotaro Nishimura 1930- Japanese Mystery 400+ Japan
Dan Brown 1964- English Thriller, Adventure The Da Vinci Code 6 USA
Ann M. Martin 1955- English Children's litterature The Baby-sitters Club 335 USA
Ryōtarō Shiba 1923-1996 Japanese Historical novel 350 Japan
Arthur Hailey 1920-2004 English Modern novel Airport 11 UK/Canada
Gérard de Villiers 1929-2013 French Spy stories SAS 170 French
Beatrix Potter 1866-1943 English Children's literature The Tale of Peter Rabbit 23 UK
Michael Crichton 1942-2008 English Techno thriller Jurassic Park 25 USA
Richard Scarry 1919-1994 English Children's books Best Word Book Ever 250 USA
Clive Cussler 1931- English Adventure Sahara 37 USA
Alistair MacLean 1922-1987 English Adventure The Guns of Navarone 32 UK
Ken Follett 1949- English Spy stories Eye of the Needle 30 UK
Astrid Lindgren 1902-2002 Swedish Children's books Pippi Longstocking 100 Sweden
Debbie Macomber 1948- English Romance USA
Paulo Coelho 1947- Portuguese Fantasy The Alchemist Brazil
E.L. James 1963- English Romance, Erotica Fifty Shades of Grey 3 UK
Eiji Yoshikawa 1892-1962 Japanese Historical novel Musashi 7 Japan
Catherine Cookson 1906-1998 English Romance 103 UK
Stephenie Meyer 1973- English Fantasy The Twilight Saga 6 USA
Norman Bridwell 1928-2014 English Children's literature Clifford the Big Red Dog 80 USA
David Baldacci 1960- English Thriller 25 USA
Roald Dahl 1916-1990 English Children's literature Charlie and the Chocolate Factory 50 UK
Evan Hunter 1926-2005 English Mystery Cop Hater 94 USA
Andrew Neiderman 1940- English Fantasy The Devil's Advocate 60 USA
Roger Hargreaves 1935-1988 English Children's literature Mr. Men 10 UK
Anne Rice 1941- English Fantasy Interview with the Vampire 27 USA
Robin Cook 1940- English Medical thriller Coma, Outbreak 27 USA
Wilbur Smith 1933- English African adventure When the Lion Feeds 32 Zambia
Erskine Caldwell 1903-1987 English Modern novel Tobacco Road 25 USA
Judith Krantz 1928- English Romance Mistral's Daughter 12 USA
Eleanor Hibbert 1906-1993 English Romance, Historical, 200 UK
Lewis Carroll 1862-1898 English Children's literature, Fantasy Alice in Wonderland 5 UK
Denise Robins 1897-1985 English Romance 200 UK
Cao Xueqin 1715-1763 Chinese Classic novel Dream of the Red Chamber China
Ian Fleming 1908-1964 English Spy stories James Bond 14 UK
Hermann Hesse 1877-1962 German Spiritual novel Steppenwolf, Siddhartha 45 Switzerland
Rex Stout 1886-1975 English Mystery Nero Wolfe 50 USA
Anne Golon 1921- French Historical Romance Angélique 14 French
Frank G. Slaughter 1908-2001 English Medical, Historical novel 62 USA
Edgar Rice Burroughs 1875-1950 English Adventure, Fantasy Tarzan USA
John Creasey 1908-1973 English Mystery 600 UK
James Michener 1907-1997 English Historical novel Tales of the South Pacific 47 USA
Yasuo Uchida 1934- Japanese Mystery The Togakushi Legend Murders 130+ Japan
Seiichi Morimura 1933- Japanese Mystery, Historical The Devil's Gluttony 350+ Japan
Mary Higgins Clark 1927- English Thriller Where Are The Children? 51 USA
Penny Jordan 1946-2011 English Romance 200+ UK
Patricia Cornwell 1956- English Thriller 34+ USA
Charles Dickens 1812-1970 English Classic Novel Oliver Twist , A Christmas Carol UK
Alexandre Dumas 1802-1970 French Classic Novel The Three Musketeers France
Miguel de Cervantes 1547-1616 Spanish Classic Novel Don Quixote Spain
Jack Higgins 1929-EnglishThrillerThe Eagle has Landed84USA
Tom Clancy 1947-2013 English Adventure The Hunt for Red Octobe USA
Arthur Conan Doyle 1859-1930 English Mystery Sherlock Holmes USA
Victor Hugo 1802-1885>FrenchClassic NovelLes Misérables, Notre-Dame de ParisFrance
Jules Verne 1828-1905 French Classic Novel Around the World in Eighty Days France

Monday, July 06, 2015

The complete list of the emperors of Byzantium

With links to each emperor’s page in www.byzantium.xronikon.com
 
Constantine I the Great
Constantius II
Julian the Apostate
Jovian
Valentinian I
Valens
Gratian
Theodosius I the Great
Arcadius
Theodosius II
Marcian
Leo I the Thracian
Leo II
Zeno
Basiliscus
Anastasius I
Justin I (Iustinus)
Justinian I (Iustinianus)
Justin II
Tiberius II Constantine
Maurice (Mauricius )
Phocas
Heraklios
Constantine III& Heraklonas
Constans II (Pogonatos)
Constantine IV
Justinian II Rhinotmetos
Leontios
Tiberius III Apsimarus
Philippicos Bardanes
Anastasios II (Artemios)
Theodosios III
Leo III the Isaurian
Constantine V Kopronymos
Leo IV the Khazar
Constantine VI the Blind
Irene of Athens
Nikephoros I
Staurakios
Michael I Rangabes
Leo V the Armenian
Michael II the Stammerer
Theophilos
Theodora
Michael III the Drunkard
Basil I the Macedonian
Leo VI the Wise
Alexander
Constantine VII Porphyrogenetos
Romanos I Lekapenos
Romanos II Porphyrogenetos
Nikephoros II Phocas
John I Tzimiskes
Basil II Bulgaroktonos
Constantine VIII
Zoe
Romanos III Argyros
Michael IV the Paflagonian
Michael V the Caulker
Constantine IX Monomachos
Theodora
Michael VI Stratiotikos
Isaac I Komnenos
Constantine X Doukas
Romanos IV Diogenes
Michael VII Doukas
Nikephoros III Botaneiates
Alexios I Komnenos
John II Komnenos
Manuel I Komnenos
Alexios II Komnenos
Andronikos I Komnenos
Isaac II Angelos
Alexios III Angelos
Alexios IV Angelos
Alexios V Doukas Murtzuphlos
Constantine Laskaris
Theodore I Laskaris
John III Doukas Vatatzes
Theodore II Doukas Laskaris
John IV Doukas Laskaris
Michael VIII Palaiologos
Andronikos II Palaiologos
Michael IX Palaiologos
Andronikos III Palaiologos
John V Palaiologos
John VI Kantakouzenos
Andronikos IV Palaiologos
John VII Palaiologos
Manuel II Palaiologos
John VIII Palaiologos
Constantine XI Palaiologos

Wednesday, April 08, 2015

26.2 things that happen when you run a marathon

 

Chas Newkey-Burden rounds up everything that inevitably happens during a 26.2 mile race, from competitive oneupmanship to an outbreak of bloody nipples

london_2537405b

1. As you hang around at the start, marathon veterans pass the time with ostentatious one-upmanship. “I see weather’s not good as Melbourne 2001,” says one. “Indeed, but at least it’s better than Stockholm '97,” agrees another. They look around to see how many first-timers were listening.

2. You cave in to peer pressure and go for a pee before you set off, even though you don’t really feel like one.

3. After the starting gun sounds, one runner gets completely overexcited and passes the starting line as if he’s taking on Usain Bolt in a 100m sprint.

4. During the crowded first mile any illusions you have that running a marathon will turn you into an Adonis are shattered as you look out over a bubbling ocean of male-pattern baldness, skinny arms and protruding Adam’s Apples.

5. In mile two you notice a growing queue for the port-a-loos and feel secretly smug.

6. You get overtaken by men wearing wacky costumes: a rabbit, a big tomato and at least two Batmen.

7. A spectator shouts: “Keep going – you’re nearly there!” You’re in mile three, FFS.

8. A skinny, officious man elbows his way past you, muttering something about “race etiquette”.

9. Drinks stations become potential death traps as discarded plastic cups, foil gel wrappers and banana skins pile up on the pavement.

10. You keep getting overtaken by old men in jogging vests that reveal lots of grey arm hair. You die a bit each time.

11. Every time you see a race volunteer you want to thank them from the bottom of your beating heart. But you worry it may be patronising.

12. You worry that worrying about patronising volunteers is using up vital energy.

13. Spectators wave banners and placards as you run past, with slogans such as “Go Daddy!”, “You’re all winners” and “The Lord is my shepherd, I shall not be in want.”

14. You spot a speedy female runner whose rather fetching behind is squeezed into a skin-tight pair of shorts. You join the large gaggle of men who are running breathlessly just behind her. Later that day, your wife will ask how you managed to complete the course so quickly. “What can I say,” you’ll shrug.

15. A runner collapses and is carried into an ambulance. You start to really pity Ambulance Guy.

16. The noise and the crowds cease to spur you on and start to freak you out a bit. For months you’ve trained in peace and solitude – now you’re suddenly surrounded by thousands of people.

17. You pass the 20-mile mark. You start to really envy Ambulance Guy.

18. The route passes a Nando’s or a McDonald’s. You look through the window and see people sitting down, putting food into their mouths. You suddenly feel hungrier than you ever have before.

19. Your nipples start to bleed. You realise that you look like you’re lactating blackcurrant juice.

20. You could murder a blackcurrant juice.

21. People poo themselves. Some content themselves with a colourful leak down the back of their legs, others go full Radcliffe.

22. A mixture of exhaustion, pain, fear and elation mean you start to have a little cry. Well, at least you’re not pooing yourself.

23. You hit the wall, meaning your glycogen stores are gone and you feel apocalyptically exhausted.

24. Somehow, you pass the finishing line. For months you’ve imagined that this moment will bring feelings of enormous elation, accomplishment and pride. It’s all of that and much, much more.

25. You stumble around with your fellow finishers, all wrapped in silver foil capes. You look like recently-released avian hostages from the factory farm Bernard Matthews forgot.

26. As you hobble home in a haze, three words form clearly in your head: never, ever again.

26.2 A bath and a rest later, you go online to find the next marathon you can enter.

 

source: The Telegraph

Friday, March 20, 2015

Thursday, October 09, 2014

83 Problems

buddha

There’s an old story about a man who came to see the Buddha because he had heard that the Buddha was a great teacher. Like all of us he had some problems in his life, and he thought the Buddha might be able to help him straighten those out.

He told the Buddha that he was a farmer. “I like farming,” he said “but sometimes it doesn’t rain enough, and my crops fail. Last year we nearly starved. And sometimes it rains too much, so my yields aren’t what I’d like then to be.”

The Buddha patiently listened to the man.

"I’m married too," said the man. "She’s a good wife… I love her in fact. But sometimes she nags me too much. And sometimes I get tired of her."

The Buddha listened quietly.

"I have kids," said the man. "Good kids,too… but sometimes they don’t show me enough respect. And sometime…."

The man went on like this, laying out his difficulties and worries. Finally he wound down and waited for the Buddha to say the words that would put everything right for him.

Instead the Buddha said “I can’t help you.”

"What do you mean?" said the astonished man.

"Everybody’s got problems." said the Buddha. "In fact, we’ve all got 83 problems. Each one of us. Eightythree problems and there’s nothing you can do about it. If you work really hard on one of them, maybe you can fix it— but if you do, another one will pop right into it’s place. For example, you’re going to lose your loved ones eventually. And you’re going to die someday. Now there’s a problem, and there’s nothing you or I, or anyone else, can do about it."

The man became furious. “I thought you were a great teacher” he shouted. “I thought you could help me! What good are your teachings then?”

The Buddha said, “Well, maybe it will help you with the 84th problem.”

"The 84th problem?" said the man. "What’s the 84th problem?"

Said the Buddha “You want to not have any problems.”

(from Buddhism Plain and Simple by Steve Hagen)

Monday, October 06, 2014

10 'grammar rules' it's OK to break (sometimes)

by Steven Pinker

Steven-Pinker

Among the many challenges of writing is dealing with rules of correct usage: whether to worry about split infinitives, fused participles, and the meanings of words such as "fortuitous", "decimate" and "comprise". Supposedly a writer has to choose between two radically different approaches to these rules. Prescriptivists prescribe how language ought to be used. They uphold standards of excellence and a respect for the best of our civilisation, and are a bulwark against relativism, vulgar populism and the dumbing down of literate culture. Descriptivists describe how language actually is used. They believe that the rules of correct usage are nothing more than the secret handshake of the ruling class, designed to keep the masses in their place. Language is an organic product of human creativity, say the Descriptivists, and people should be allowed to write however they please.

It's a catchy dichotomy, but a false one. Anyone who has read an inept student paper, a bad Google translation, or an interview with George W Bush can appreciate that standards of usage are desirable in many arenas of communication. They can lubricate comprehension, reduce misunderstanding, provide a stable platform for the development of style and grace, and signal that a writer has exercised care in crafting a passage.

But this does not mean that every pet peeve, bit of grammatical folklore, or dimly remembered lesson from Miss Thistle bottom's classroom is worth keeping. Many prescriptive rules originated for screwball reasons, impede clear and graceful prose, and have been flouted by the best writers for centuries.

How can you distinguish the legitimate concerns of a careful writer from the folklore and superstitions? These are the questions to ask. Does the rule merely extend the logic of an intuitive grammatical phenomenon to more complicated cases, such as avoiding the agreement error in "The impact of the cuts have not been felt"? Do careful writers who inadvertently flout the rule agree, when the breach is pointed out, that something has gone wrong? Has the rule been respected by the best writers in the past? Is it respected by careful writers in the present? Is there a consensus among discerning writers that it conveys an interesting semantic distinction? And are violations of the rule obvious products of mishearing, careless reading, or a chintzy attempt to sound highfalutin?

A rule should be rejected, in contrast, if the answer to any of the following questions is "Yes." Is the rule based on some crackpot theory, such as that English should emulate Latin, or that the original meaning of a word is the only correct one? Is it instantly refuted by the facts of English, such as the decree that nouns may not be converted into verbs? Did it originate with the pet peeve of a self-anointed maven? Has it been routinely flouted by great writers? Is it based on a misdiagnosis of a legitimate problem, such as declaring that a construction that is sometimes ambiguous is always ungrammatical? Do attempts to fix a sentence so that it obeys the rule only make it clumsier and less clear?

Finally, does the putative rule confuse grammar with formality? Every writer commands a range of styles that are appropriate to different times and places. A formal style that is appropriate for the inscription on a genocide memorial will differ from a casual style that is appropriate for an email to a close friend. Using an informal style when a formal style is called for results in prose that seems breezy, chatty, casual, flippant. Using a formal style when an informal style is called for results in prose that seems stuffy, pompous, affected, haughty. Both kinds of mismatch are errors. Many prescriptive guides are oblivious to this distinction, and mistake informal style for incorrect grammar.

The easiest way to distinguish a legitimate rule of usage from a grandmother's tale is unbelievably simple: look it up. Consult a modern usage guide or a dictionary with usage notes. Many people, particularly sticklers, are under the impression that every usage myth ever loosed on the world by a self-proclaimed purist will be backed up by the major dictionaries and manuals. In fact, these reference works, with their careful attention to history, literature and actual usage, are the most adamant debunkers of grammatical nonsense. (This is less true of style sheets drawn up by newspapers and professional societies, and of manuals written by amateurs such as critics and journalists, which tend to mindlessly reproduce the folklore of previous guides.)

What follow are 10 common issues of grammar selected from those that repeatedly turn up in style guides, pet-peeve lists, newspaper language columns and irate letters to the editor.

 

and, because, but, or, so, also

Many children are taught that it is ungrammatical to begin a sentence with a conjunction. That's because teachers need a simple way to teach them how to break sentences, so they tell them that sentences beginning with "and" and other conjunctions are ungrammatical. Whatever the pedagogical merits may be of feeding children misinformation, it is inappropriate for adults. There is nothing wrong with beginning a sentence with a conjunction. "And", "but" and "so" are indispensable in linking individual sentences into a coherent passage, and they may be used to begin a sentence whenever the clauses being connected are too long or complicated to fit comfortably into a single megasentence. The conjunction "because" can also happily sit at the beginning of a sentence. Most commonly it ends up there when it introduces an explanation that has been preposed in front of a main clause, as in: "Because you're mine, I walk the line." But it can also kick off a single clause when the clause serves as the answer to a why question: "'Why can't I have a pony?' 'Because I said so.'"

 

dangling modifiers

Do you see a problem with the sentences that follow?

"Checking into the hotel, it was nice to see a few of my old classmates in the lobby."

"Turning the corner, the view was quite different."

"In order to contain the epidemic, the area was sealed off."

According to an old rule about "dangling modifiers", these sentences are ungrammatical. The rule decrees that the implied subject of the modifier (the one doing the checking, turning, and so on) must be identical to the overt subject of the main clause (it, the view, and so on). Most copy editors would recast the main clause, supplying it with a subject to which the modifier can be properly fastened:

"Checking into the hotel, I was pleased to see a few of my old classmates in the lobby."

"Turning the corner, I saw that the view was quite different."

"In order to contain the epidemic, authorities sealed off the area."

Newspaper columns on usage are filled with apologies for "errors" like these. Danglers are extremely common, not just in deadline-pressured journalism but in the works of distinguished authors. Considering how often these forms turn up in edited prose and how readily they are accepted even by careful readers, two conclusions are possible: either dangling modifiers are a particularly insidious grammatical error for which writers must develop sensitive radar, or they are not grammatical errors at all. (Did you notice the dangler in the sentence before last?)

The second conclusion is the right one: some dangling modifiers should be avoided, but they are not grammatical errors. The problem with dangling modifiers is that their subjects are inherently ambiguous and sometimes a sentence will inadvertently attract a reader to the wrong choice, as in "When a small boy, a girl is of little interest."

But some so-called danglers are perfectly acceptable. Many participles have turned into prepositions, such as "according", "allowing", "concerning", "considering", "excepting", "following", "given", "granted", "owing", "regarding" and "respecting", and they don't need subjects at all. Inserting "we find" or "we see" into the main clause to avoid a dangler can make the sentence stuffy and self-conscious. More generally, a modifier can dangle when its implied subject is the writer and the reader. The decision of whether to recast a sentence to align its subject with the subject of a modifier is a matter of judgment, not grammar. A thoughtlessly placed dangler can confuse the reader or slow them down, and occasionally it can lure them into a ludicrous interpretation. Also, even if a dangler is in no danger of being misinterpreted, enough readers have trained themselves to spot danglers that a writer who leaves it incurs the risk of being judged as slovenly. So in formal styles it's not a bad idea to keep an eye open for them and to correct the obtrusive ones.

 

like, as, such as

Winston

Long ago, in the Mad Men era when cigarettes were advertised on radio and television, every brand had a slogan. "I'd walk a mile for a Camel." "Lucky Strike means fine tobacco." "Come to where the flavor is. Come to Marlboro Country." And most infamously, "Winston tastes good, like a cigarette should."

The infamy did not come from the fact that the company was using a catchy jingle to get people addicted to carcinogens. It came from the fact that the jingle allegedly contained a grammatical error. "Like" is a preposition, said the accusers, and may take only a noun phrase object, as in "crazy like a fox" or "like a bat out of hell". It is not a conjunction and so may not be followed by a clause. The New Yorker sneered at the error, Ogden Nash wrote a poem about it, Walter Cronkite refused to say it on the air, and style guide icons Strunk and White declared it illiterate. The slogan, they all agreed, should have been "Winston tastes good, as a cigarette should." The advertising agency and the tobacco company were delighted by the unpaid publicity and were only too happy to confess to the error in the coda, "What do you want, good grammar or good taste?"

Like many usage controversies, the brouhaha over "like a cigarette should" is a product of grammatical ineptitude and historical ignorance. The ad's use of "like" with a clause was not a recent corruption; the combination has been in use for 600 years. It has been used in literary works by dozens of great writers (including William Shakespeare, Charles Dickens, Mark Twain, HG Wells and William Faulkner) and has flown beneath the radar of the purists themselves, who have inadvertently used it in their own style guides. This does not show that purists are only human and sometimes make errors; it shows that the alleged error is not an error. The RJ Reynolds Tobacco Company was confessing to the wrong crime; its slogan was perfectly grammatical. Writers are free to use either "like" or "as", mindful only that "as" is a bit more formal, and that the Winston-tastes-good controversy became such a bloody shirt in the grammar wars that readers may mistakenly think the writer has made an error.

A related superstition, ruthlessly enforced by many copy editors, is that "like" may not be used to introduce examples, as in "Many technical terms have become familiar to laypeople, like 'cloning' and 'DNA'." They would correct it to "such as 'cloning' and 'DNA'". According to this guideline, "like" may be used only for resemblance to an exemplar, as in "I'll find someone like you" and "Poems are made by fools like me." Few writers consistently follow this bogus rule. "Such as" is more formal than "like", but both are legitimate.

 

preposition at the end of a sentence

Winston Churchill did not, as legend has it, reply to an editor who had corrected his prose with "This is pedantry up with which I will not put." Nor is that witticism (originally from a 1942 Wall Street Journal article) a particularly good example of the construction that linguists call "preposition stranding", as in "Who did you talk to?" or "That's the bridge I walked across." The particle "up" is an intransitive preposition and does not require an object, so even the most pedantic of pedants would have no objection to a phrase like "This is pedantry with which I will not put up."

Though the attribution and the example are spurious, the mockery is appropriate. The prohibition against clause-final prepositions is considered a superstition even by the language mavens, and it persists only among know-it-alls who have never opened a dictionary or style manual to check. There is nothing, repeat nothing, wrong with "Who are you looking at?" or "The better to see you with" or "We are such stuff as dreams are made on" or "It's you she's thinking of". The pseudo-rule was invented by John Dryden based on a silly analogy with Latin (where the equivalent to a preposition is attached to the noun and cannot be separated from it) in an effort to show that Ben Jonson was an inferior poet. As the linguist Mark Liberman remarked, "It's a shame that Jonson had been dead for 35 years at the time, since he would otherwise have challenged Dryden to a duel, and saved subsequent generations a lot of grief."

The alternative to stranding a preposition at the end of a clause is allowing it to accompany a "wh" word to the front, a rule that the linguist JR (Haj) Ross dubbed pied-piping, because it reminded him of the way that the Pied Piper lured the rats out of the village of Hamelin. The standard question rule in English converts "You are seeing what?" into "What are you seeing?" and hence "You are looking at what?" into "What are you looking at?" The pied-piping rule allows the "what" to pull the "at" with it to the front of the sentence, yielding "At what are you looking?" and similar clauses, such as "The better with which to see you," or "It's you of whom she's thinking."

How should you choose? Most obviously, pied-piping sounds better in a formal style. Abraham Lincoln knew what he was doing at the graves of the fallen soldiers at Gettysburg when he vowed "increased devotion to that cause for which they gave the last full measure of devotion", rather than "increased devotion to that cause which they gave the last full measure of devotion for". The problem with stranding a preposition is that it can end the sentence with a word that is too lightweight to serve as its focal point, making the sentence sound like "the last sputter of an engine going dead". By the same principle, a preposition should be stranded at the end of a sentence when it contributes a crucial bit of information, as in "music to read by", "something to guard against", or when it pins down the meaning of an idiom, as in "It's nothing to sneeze at" or "He doesn't know what he's talking about".

 

predicative nominative

When you come home after a day at the office, do you call out, "Hi, honey, it's I"? If you do, you are the victim of a schoolteacher rule that insists that a pronoun serving as the complement of "be" must be in nominative case (I, he, she, we, they) rather than accusative case (me, him, her, us, them). According to this rule, Psalms (120:5), Isaiah (6:5), Jeremiah (4:31), and Ophelia should have cried out, "Woe is I," and the cartoon possum Pogo should have reworded his famous declaration as "We have met the enemy, and he is we."

The rule is a product of the usual three confusions: English with Latin, informal style with incorrect grammar and syntax with semantics. Accusative predicates have been used for centuries by many respected writers (including Samuel Pepys, Ernest Hemingway and Virginia Woolf), and the choice between "It is he" and "It is him" is strictly one of formal versus informal style.

 

split infinitives

Most mythical usage rules are merely harmless. The prohibition of split infinitives (as in "Are you sure you want to permanently delete all the items and subfolders in the 'Deleted Items' folder?") and the even more sweeping prohibition of "split verbs" (as in "I will always love you" and "I would never have guessed") is downright pernicious. During the 2009 presidential inauguration, Chief Justice John Roberts, a famous stickler for grammar, could not bring himself to have Barack Obama "solemnly swear that I will faithfully execute the office of president of the United States". Abandoning his strict constructionism, Roberts unilaterally amended the Constitution and had Obama "solemnly swear that I will execute the office of president to the United States faithfully." The garbled oath raised fears about whether the transfer of power had been legitimate, and so they repeated the oath verbatim, split verb and all, in a private meeting later that afternoon.

The very terms "split infinitive" and "split verb" are based on a thick-witted analogy to Latin, in which it is impossible to split a verb because it consists of a single word, such as amare, "to love". But in English, the so-called infinitive "to write" consists of two words, not one: the subordinator "to" and the plain form of the verb "write", which can also appear without "to" in constructions such as "She helped him pack" and "You must be brave." There is not the slightest reason to interdict an adverb from the position before the main verb, and great writers in English have placed it there for centuries. Indeed, the spot in front of the main verb is often the most natural resting place for an adverb, and sometimes it is the only resting place. Unsplitting the infinitive in the New Yorker cartoon caption "I'm moving to France to not get fat" (yielding "I'm moving to France not to get fat") would garble the meaning, and doing so with "Profits are expected to more than double this year," would result in gibberish: "Profits are expected more than to double this year."

More generally, the preverbal position is the only one in which the adverb unambiguously modifies the verb. In a sentence in which the author may have taken pains to unsplit an infinitive, such as "The board voted immediately to approve the casino", the reader has to wonder whether it was the vote that was immediate, or the approval. With the infinitive left unsplit – "The board voted to immediately approve the casino" – it can only be the approval. This does not mean that infinitives should always be split. Indeed, it's a good habit to at least consider moving an adverb to the end of the verb phrase. If the adverb conveys important information, it belongs there; if it doesn't (such as "really", "just", "actually" and other hedges), it might be a verbal fluffball that is best omitted altogether. And since there are benighted sticklers out there who will mistakenly accuse you of making an error when you split an infinitive, you might as well not ask for trouble if it makes no difference to the sentence anyway.

Finally, in many cases a quantifier naturally floats leftward away from the verb, unsplitting the infinitive:

"I find it hard to specify when to not split an infinitive."

"I find it hard to specify when not to split an infinitive."

The unsplit versions sound more elegant to me, though I can't be sure that my ears haven't been contaminated by a habit of cravenly unsplitting infinitives to avoid spitballs from the Gotcha! Gang.

 

that and which

Many spurious rules start out as helpful hints intended to rescue indecisive writers from paralysis when faced with a choice provided by the richness of English. These guides for the perplexed also make the lives of copy editors easier, so they may get incorporated into style sheets. Before you know it, a rule of thumb morphs into a rule of grammar, and a perfectly innocuous (albeit second-choice) construction is demonised as incorrect. Nowhere is this transition better documented than with the phony but ubiquitous rule on when to use "which" and when to use "that".

According to the traditional rule, the choice depends on which of two kinds of relative clause the word is introducing. A nonrestrictive relative clause is set off by commas, dashes or parentheses, as in "The pair of shoes, which cost five thousand dollars, was hideous." A restrictive relative clause is essential to the meaning of the sentence, often because it pinpoints the referent of the noun from among a set of alternatives. If we were narrating a documentary about Imelda Marcos's vast shoe collection and wanted to single out one of the pairs by how much she paid for it and then say something about that pair alone, we would write "The pair of shoes that cost £5,000 was hideous." The choice between "that" and "which", according to the rule, is simple: nonrestrictive relative clauses take "which"; restrictive relative clauses take "that".

One part of the rule is correct: it's odd to use "that" with a nonrestrictive relative clause, as in "The pair of shoes, that cost £5,000, was hideous." So odd, in fact, that few people write that way, rule or no rule.

The other part of the rule is utterly incorrect. There is nothing wrong with using "which" to introduce a restrictive relative clause, as in "The pair of shoes which cost £5,000 was hideous." Indeed, with some restrictive relatives, "which" is the only option, such as "That which doesn't kill you makes you stronger" and "The book in which I scribbled my notes is worthless." Even when "which" isn't mandatory, great writers have been using it for centuries, as in the King James Bible's "Render therefore unto Caesar the things which are Caesar's" and Franklin Roosevelt's "a day which will live in infamy".

So what's a writer to do? The real decision is not whether to use "that" or "which" but whether to use a restrictive or a nonrestrictive relative clause. If a phrase that expresses a comment about a noun can be omitted without substantially changing the meaning, and if it would be pronounced after a slight pause and with its own intonation contour, then be sure to set it off with commas (or dashes or parentheses): "The Cambridge restaurant, which had failed to clean its grease trap, was infested with roaches." Having done so, you don't have to worry about whether to use "that" or "which", because if you're tempted to use "that" it means either that you are more than 200 years old or that your ear for the English language is so mistuned that the choice of "that" and "which" is the least of your worries.

If, on the other hand, a phrase provides information about a noun that is crucial to the point of the sentence (as in "Every Cambridge restaurantwhich failed to clean its grease trap was infested with roaches", where omitting the italicised phrase would radically alter the meaning), and if it is pronounced within the same intonation contour as the noun, then don't set it off with punctuation. As for the choice you now face between "which" and "that": if you hate making decisions, you won't go wrong if you use "that".

 

who and whom

When Groucho Marx was once asked a long and orotund question, he replied, "Whom knows?" A 1928 short story by George Ade contains the line "'Whom are you?' he said, for he had been to night school." In 2000 the comic strip Mother Goose and Grimm showed an owl in a tree calling "Whom" and a raccoon on the ground replying "Show-off!" A cartoon entitled "Grammar Dalek" shows one of the robots shouting, "I think you mean Doctor Whom!"

The popularity of "whom" humour tells us two things about the distinction between "who" and "whom". First, "whom" has long been perceived as formal verging on pompous. Second, the rules for its proper use are obscure to many speakers, tempting them to drop "whom" into their speech whenever they want to sound posh.

So you may be inclined to agree with the writer Calvin Trillin when he wrote, "As far as I'm concerned, 'whom' is a word that was invented to make everyone sound like a butler." But this is an overstatement. There are times when even non-butlers need to know their "who" from their "whom".

It ought to be straightforward. The distinction between "who" and "whom" is identical to that between "he" and "him" or "she" and "her", which no one finds difficult. We say "He kissed the bride," so we ask "Who kissed the bride?" We say "Henry kissed her," so we ask "Whom did Henry kiss?" But even after a century of nagging by prescriptive grammarians, the "who–whom" distinction remains tenuous in speech and informal writing. Only the stuffiest prig would say "Whom are you going to believe, me or your own eyes?" "It's not what you know; it's whom you know," or "Do you know whom you're talking to?" And when people do try to write with "whom", they often get it wrong, as in "Whomever installed the shutters originally did not consider proper build out."

Like the subjunctive mood, the pronoun "whom" is widely thought to be circling the drain. Indeed, tabulations of its frequency in printed text confirm that it has been sinking for almost two centuries. The declining fortunes of "whom" may represent not a grammatical change in English but a cultural change in Anglophones, namely the informalisation of writing, which makes it increasingly resemble speech. But it's always risky to extrapolate a downward slope all the way to zero, and since the 1980s the curve seems to be levelling off. Though "whom" is pompous in short questions and relative clauses, it is a natural choice in certain other circumstances, even in informal speech and writing. We still use "whom" in double questions like "Who's dating whom?", and in fixed expressions like "To whom it may concern" and "With whom do you wish to speak?". A scan of my email turns up hundreds of hits for "whom" in unmistakably informal sentences such as "Not sure if you remember me; I'm the fellow from Casasanto's lab with whom you had a hair showdown while at Hunter College."

The best advice to writers is to calibrate their use of "whom" to the complexity of the construction and the degree of formality they desire. II f William Safire, who wrote the New York Times' "On Language" column and coined the term "language maven" in reference to himself, could write, "Let tomorrow's people decide who they want to be president," so can you.

 

very unique

They say you can't be a little bit married or a little bit pregnant, and purists believe that the same is true for certain other adjectives. One of the commonest insults to the sensibility of the purist is the expression "very unique" and other phrases in which an "absolute" or "incomparable" adjective is modified by an adverb of degree such as "more", "less", "somewhat", "quite" or "almost". Uniqueness, the purists say, is like marriage and pregnancy: something is either unique (one of a kind) or not unique, so referring to degrees of uniqueness is meaningless. Nor can one sensibly modify "absolute", "certain", "complete", "equal", "eternal", "perfect" or "the same". One may not write, for instance, that one statement is "more certain" than another, or that an apartment is "relatively perfect".

A glance at the facts of usage immediately sets off Klaxon horns. Great writers have been modifying absolute adjectives for centuries, including the framers of the American Constitution, who sought "a more perfect union". Many of the examples pass unnoticed by careful writers, including "nothing could be more certain" and "there could be no more perfect spot". Though the phrase "very unique" is universally despised, other modifications of "unique" are unobjectionable, as when Martin Luther King wrote, "I am in the rather unique position of being the son, the grandson, and the great grandson of preachers."

Here is the flaw in the purists' logic. Uniqueness is not like pregnancy and marriage; it must be defined relative to some scale of measurement. I am told that all snowflakes are unique, and so they may be under a microscope, but frankly, they all look the same to me. Conversely, each of the proverbial two peas in a pod is unique if you squint hard enough through a magnifying glass. Does this mean that nothing is unique, or does it mean that everything is unique? The answer is neither: the concept "unique" is meaningful only after you specify which qualities are of interest to you and which degree of resolution or grain size you're applying. Calling something "quite unique" or "very unique" implies that the item differs from the others in an unusual number of qualities, that it differs from them to an unusual degree, or both. In other words, pick any scale or cutoff you want, and the item will still be unique.

This doesn't mean that you should go ahead and use "very unique". "Very" is a soggy modifier in the best of circumstances, and the combination with "unique" grates on enough readers that it's wise to avoid it.

 

count nouns, mass nouns and "ten items or less"

English speakers can conceptualise aggregates as discrete things, which are expressed as plural count nouns, such as "pebbles" or as continuous substances, which are expressed as mass nouns, such as "gravel". Some quantifiers are choosy as to which they apply to. We can talk about "many pebbles" but not "much pebbles", "much gravel" but not "many gravel". Some quantifiers are not choosy: we can talk about "more pebbles" or "more gravel".

pinker illo

Now, you might think that if "more" can be used with both count and mass nouns, so can "less". But it doesn't work that way: you may have "less gravel", but most writers agree that you can only have "fewer pebbles", not "less pebbles". This is a reasonable distinction, but purists have extended it with a vengeance. The sign over supermarket express checkout lanes, "Ten Items or Less", is a grammatical error, they say, and as a result of their carping upscale supermarkets have replaced the signs with "Ten Items or Fewer". By this logic, off licences should refuse to sell beer to customers who are "fewer than 21 years old" and law-abiding motorists should drive at "fewer than 70 miles an hour". And once you master this distinction, well, that's one fewer thing for you to worry about.

Clearly, the purists have botched the "less-fewer" distinction. "Less" is perfectly natural with a singular count noun, as in "one less car" and "one less thing to worry about". It's also natural when the entity being quantified is a continuous extent and the count noun refers to units of measurement, such as "21 years old" and "70 miles an hour"; like the 1-11 scale on Nigel Tufnel 's favourite amplifier in This Is Spinal Tap, the units are arbitrary.And "less" is idiomatic in certain expressions in which a quantity is being compared to a standard, such as "Describe yourself in 50 words or less." Like many dubious rules of usage, the less-fewer distinction has a smidgen of validity as a pointer of style. In cases where "less" and "fewer" are both available, such as "Less/fewer than 20 of the students voted", "fewer" is the better choice because it enhances vividness and concreteness. But that does not mean that "less" is a grammatical error.

Steven Pinker's The Sense of Style: the Thinking Person's Guide to Writing in the 21st Century is published next month (Allen Lane, £16.99). To order it for £13.59 with free UK p&p call Guardian book service on 0330 333 6846 or go to guardianbookshop.co.uk .

• This article was amended on 19 August 2014. An earlier version referred to Shakespeare's, rather than the King James Bible's, "Render therefore unto Caesar the things which are Caesar's".

source: http://www.theguardian.com/books/2014/aug/15/steven-pinker-10-grammar-rules-break