- Indifference (show you are not really so much interested in…)
- Scarcity ("this is one of the few" or "the last...")
- Authority ("...[someone important] said this is the best…")
- Courage (appearing willing to take risks)
- Commitment ( to the success of the negotiation)
- Expertise
- Knowledge (of the needs of the other part)
- Empathy
- Reward & punishing (they must feel that you can hurt them)
- Investment of time and money
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