by DIETER RAMS
1. Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
From Bernard Mannes Baruch (19 August 1870 – 20 June 1965), American financier, stock market speculator, statesman, and presidential advisor.
Recipe for success: Be polite, prepare yourself for whatever you are asked to do, keep yourself tidy, be cheerful, don’t be envious, be honest with yourself so you will be honest with others, be helpful, interest yourself in your job, don’t pity yourself, be quick to praise, be loyal to your friends, avoid prejudices, be independent, interest yourself in politics, and read the newspapers.
