Good design-10 things

by DIETER RAMS   

1.   Good design is innovative
2.   Good design makes a product useful
3.   Good design is aesthetic
4.   Good design makes a product understandable
5.   Good design is unobtrusive
6.   Good design is honest
7.   Good design is long-lasting
8.   Good design is thorough, down to the last detail
9.   Good design is environmentally friendly
10. Good design is as little design as possible